Candy is Dandy
Chocolate has long been understood as decadently seductive. And when Mars chose to target women directly with their latest launch, they chose to oversexualize that fact.
The hyper-masturbatory offering is the 85 calorie Fling. The Fling "fingers" invite you to get "Naughty... but not that Naughty".
Obviously, they haven't optimized search to combat this image yet, as the first boolean and top paid searches are for sex sites.
If the obtuse campaign messaging doesn't make you throw up in your mouth, give one a try (in California and web-only until full launch later this summer).
Print:
TV:
The hyper-masturbatory offering is the 85 calorie Fling. The Fling "fingers" invite you to get "Naughty... but not that Naughty".
Obviously, they haven't optimized search to combat this image yet, as the first boolean and top paid searches are for sex sites.
If the obtuse campaign messaging doesn't make you throw up in your mouth, give one a try (in California and web-only until full launch later this summer).
Print:
TV:Labels: advertising, product launch
posted by Libs @ 3:25 PM
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